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Web design · How it works

Website design in Mobile, AL, explained day by day.

This page shows the work. First, the six things inside every site I build for a Gulf Coast business, each with an example. Then the fourteen days between your first call and a live site, one day at a time, including the two moments you pay.

Get a free mockup first See the 14-day timeline

What you get · 1 of 6

Your real photos and reviews

People hire the business they can picture, not a stock photo of a stranger in a hard hat. So your site is built from your own pictures — your crew, your shop, jobs you actually finished — and from the words your customers already left you on Google, shown exactly as written, with a link back to the review.

Say a tree service in Fairhope sends me a dozen phone photos from recent jobs. I pick the sharpest, crop them for a phone screen, and put a finished job on every service page. Nothing is staged, nothing is invented, and no review is ever edited or written for you.

What you get · 2 of 6

Works on a phone first

Pull up your current site on your own phone and try to call yourself. If you have to pinch, scroll and hunt for the number, every customer is doing the same thing. I lay out each page for a phone screen first and let it grow onto a laptop afterward, not the other way around.

A call bar sits at the bottom of every page, in reach of a thumb: call, text, or ask for a quote without scrolling. Someone in Daphne whose air conditioner quit at nine at night reaches you in one tap, and the page is built light enough to load on a weak cell signal.

What you get · 3 of 6

Customer requests come to you as a text

Every form on the site — quote request, appointment, plain question — is wired to your phone. When someone fills one out, a text arrives with what they wrote and their number, and a copy lands in your email so you can find it later. No login, no dashboard, nothing to install.

It matters because people often ask two or three businesses at once, and answering first is the cheapest edge there is. A homeowner in Foley asks for a fence estimate on a Tuesday afternoon; you read it in the truck and text back before the next shop has even opened its inbox.

What you get · 4 of 6

Shows up on Google Maps

When someone in Mobile searches for what you do, Google puts a map with a few businesses pinned on it near the top. Getting onto that map depends on your website and your Google Business Profile telling the same story: the same name, phone number and hours, and a page for each service the profile lists.

So I match the site to your profile word for word, mark up your business details in the format Google reads, and connect the two on launch day. No honest shop can promise a ranking, but a site and a profile that agree is the part you can control. How local SEO works.

What you get · 5 of 6

I change it for you whenever you want

Your hours change for the summer. You add pressure washing. A price goes up. Most owners have a website they can't touch, so it slowly drifts out of date. With me, you text or email the change and I make it, within one business day, and confirm it in writing so there's a record.

Say you start opening Saturdays in Pensacola for the season. One text, and the new hours are on the site — and I'll remind you to change them on your Google profile too, so the two agree. That's what the monthly is for: no editor to learn, no password to lose, no invoice for a two-line change.

What you get · 6 of 6

It stays up — I watch it for you

A website is a small machine that needs someone to keep it running: hosting, the domain renewal, the certificate behind the padlock, software updates, backups. When the owner forgets one of those, the site goes dark right when a customer is looking. You shouldn't have to remember any of it.

I host the site, keep every piece current, keep a copy of it, and run monitoring that alerts me if it stops answering. If something breaks, I fix it — you won't be on hold with a hosting company at seven in the morning. The monthly covers all of it, so keeping the lights on is never a surprise bill.

The timeline

First call to live, day by day.

Two weeks is the plan for a Starter or Standard site. Here is what happens on each of those days: what I'm doing, what I need from you, and the two moments money changes hands. A Custom site gets its own timeline in the written quote.

  1. Day 1

    The call

    You call, text, or send the quote builder. I ask what you do, which towns you work in, and what a good customer looks like — about twenty minutes. You get a written quote by email within one business day: the plan, the list of pages, the price, and this timeline.

  2. Day 2

    You say yes

    Reply to the quote and it's a go. I send a short list of what I need and where to send it — text or email both work.

    Payment: half the build price up front — that's when I start

    What I need from you: photos, your list of services, your hours, the reviews you're proud of, your logo if you have one

  3. Day 3–4

    Keyword research and the page plan

    I look up what people around Mobile, Daphne and Foley actually type when they need what you do, then decide the pages: one per service, each with its own title. You get the page list by email so you can tell me if a service is missing.

  4. Day 5–9

    The build

    Five days of building. A page for each service, laid out for a phone screen first. Your photos cropped and compressed so they load on a cell signal. Your reviews placed. Every form wired to your phone so requests arrive as a text. Your business details marked up the way Google reads them.

  5. Day 10

    You see the whole site

    You get a private link to the finished site — every page, working forms, on your own phone. Click around, send yourself a test request, show it to whoever you trust. Then send me everything that's wrong, in one list if you can.

  6. Day 11–13

    Your changes, then the phone check

    I make your changes, then test the whole site on a real phone over a slow connection: every link, every form, every tap target, the call bar on every page. If something needs a second round, this is where it happens.

  7. Day 14

    Live

    I point your domain at the new site, turn on the security certificate, submit the site to Google Search Console, and set the website link on your Google Business Profile to the new address. You get a text when it's up.

    Payment: the second half, only after you've seen it live

  8. After launch

    The monthly

    From launch day the monthly covers hosting, updates, backups, monitoring, and your changes by email or text. It runs for a 6-month minimum, then month to month. Your domain and your content stay yours the whole time.

Industries

Website design by trade, because the searches differ.

A homeowner with a tree on the roof, a boat owner with a motor that won't start and a family with no AC in August all search differently. Each of these pages explains what that kind of business needs from its site, and links to a working sample.

Salons, clinics, shops, offices and everything else get the same care — the research is done fresh for every business. Get a free mockup of your homepage.

Questions about the process

Four things people ask before day one.

What do you need from me?

About an hour of your time across the two weeks. On day one, the call. On day two, your photos, your list of services, your hours, the reviews you're proud of, and your logo if you have one, sent by text or email. On day ten, a look at the finished site and your list of fixes. I handle the domain, the Google setup and all of the writing.

What if I don't have photos?

You have more than you think — most owners have a phone full of finished jobs. I send you a short shot list (the truck, the shop, three or four jobs you're proud of, you or your crew at work), and clear phone photos are plenty. The site launches with what you have, and adding photos later is covered by the monthly.

Do I have to write the words?

No. From the call and your list of services I write every page in plain English, in your voice, using the terms your customers use rather than industry jargon. On day ten you read it all and tell me anything that sounds wrong or isn't how you'd say it, and I fix it before launch.

Can I make changes after launch?

Yes, as often as you like. Everyday changes — hours, prices, photos, a new service added to an existing page — are covered by the monthly and go live after a text or an update request. Something bigger, like a whole new page, gets a short written quote first so nothing surprises you.

See the plans and prices Click through the sample sites Build your quote

Ready when you are

One call. Two weeks. Live.

Start with a free mockup of your homepage, or just call. Either way you get a straight answer and a written quote before anything costs you a dollar.

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Hall Dev Work LLC is a registered business. Written quote first, half up front, and you see the finished site before the second half. What happens if you're not happy, or want to leave →