Industries · Contractors
Websites for contractors in Mobile, AL: HVAC, fence, roofing, landscaping.
Four different trades, one problem. The homeowner searches for the job, not for you, and whoever shows up with a license number, real photos and a fast way to ask for an estimate gets the call. I build websites for contractors on the Gulf Coast around that: a page for every service, a page for every town your crews work, and an estimate request that lands on your phone as a text.
What they search
Four trades, four kinds of search.
Every trade gets searched a little differently. Here's what I build the pages around.
- 1
HVAC
"AC repair Fairhope." "AC not cooling Mobile AL." "HVAC installation Daphne." "Heating repair Spanish Fort." Emergency searches in July, replacement searches in the cool months. One page each.
- 2
Fence
"Fence company Spanish Fort." "Privacy fence installation Daphne." "Vinyl fence Foley." "Fence repair near me." People search by material and by town, so each material gets its own page.
- 3
Roofing
"Roof repair Mobile AL." "Roof replacement Gulf Shores." "Storm damage roof Pensacola." "Metal roofing Fairhope." Storm and insurance work is its own animal, and it gets its own page.
- 4
Landscaping
"Landscaping Fairhope." "Sod installation Foley." "Lawn care Daphne." "Drainage contractor Mobile." Weekly work and one-time projects search differently, so they live on different pages.
The pattern is the same in all four. Google ranks pages, not companies. One page that lists everything you do is asking one page to win twenty different searches. One page per service, each written around the words people in Mobile, Daphne and Pensacola actually type, gives every service its own shot. That's local SEO, and it's in every site I build.
What it needs
Six things a contractor site has to carry.
Every site I build has your photos, your real Google reviews and a call button. Contractors need six more.
- Estimate and financing requestsA form that asks the right questions for the job (square footage, roof age, tonnage, linear feet) and a financing line for the big tickets, so the person who can't pay cash today still calls.
- Your license number on every pageIf your trade board wants it on your advertising, a website counts. It goes in the footer of every page and next to the phone number up top, where the homeowner comparing three bids will look for it.
- Emergency hours that are trueIf you answer at two in the morning in August, say so on the front page with the number. If you don't, say that too. "24/7" on a site that goes to voicemail costs you the review.
- A photo gallery for each serviceFence photos on the fence page, roofs on the roofing page, named by job and town. The homeowner wants to see the thing they're buying, not a slideshow of everything.
- Your real Google reviews, on the pagePulled from your Google Business Profile as your customers wrote them. Never written for you, never edited, never marked up to game a star rating.
- Service-area pages for multi-town crewsIf you run crews in Mobile and Foley and Pensacola, each town gets its own real page: the services you run there, the photos from there, the number that rings there. Not one page with the town swapped.
See one built
The closest sample: a tree and land-clearing crew.
I don't have a made-up HVAC or roofing site to show you yet. The closest sample is Fowl River Tree & Land, a made-up tree service and land-clearing crew, and a contractor site is built on the same bones: a call bar pinned to the bottom, a trust strip with the license and insurance line, numbered services, a photo grid, an estimate form that texts the owner, and a service-area section. Swap the services and the photos and you're looking at a fence company. Everything on it is fictional, and it has no reviews on purpose. Your site gets your real ones.
Want one like this for your company? Get a free mockup of your homepage.
What it costs
The plan that usually fits: Custom for multi-town crews.
Contractors are the one trade where I often point at Custom, from $4,200 to build and $350 a month, with 15 or more pages. That's what it takes for real service-area pages, a page per service and material, and online booking for maintenance visits.
If you're one crew working one town, that's a Standard site, from $2,700 to build and $200 a month, with up to 10 pages, and it's plenty. I'll tell you straight which one fits, including if it's the cheaper one.
Online booking, for HVAC maintenance visits or landscaping estimates on a calendar, is included in Custom and a $400 add-on on Standard. Extra pages are $100 each. A logo is $300. Ongoing local SEO after launch, with a new service or town page every month, is $250 a month. Half up front, half when it's live, with a 6-month minimum on the monthly. Compare the plans, or run the quote builder for a ballpark.
Common questions
Contractors ask me these.
Should every town my crews work in get its own page?
If a crew actually works there, yes. That's how you get found in Foley when your shop is in Mobile. If you'd drive there once a year, no; name it in the service-area section and leave it. What I won't do is paste one page nine times and swap the town. Google treats that as junk.
Can I put my license number on every page?
Yes, and you should. It goes in the footer of every page and near the phone number at the top, so the homeowner comparing bids finds it without hunting. Same for your insurance line.
Can customers text me from the site?
Yes. A "Text me" button sits next to the call button, and every estimate request lands on your phone as a text with the details attached.
What if my current site came from a lead-gen company?
Then you're probably renting it, and the phone number and the Google traffic leave with it. I build a site you own, at a domain you own. If the old site has pages Google already knows about, I map each one to its new address so the traffic carries over.
Can the site handle financing?
The site can say you offer financing, link to your lender's application, and ask on the estimate form whether they want to hear about it. I don't process applications or payments on the site; your lender does that.
Will this get me to the top of Google?
I don't promise rankings, and you should walk away from anyone who does. What the site gives you is every ingredient Google looks for: a real page for each service and each town you work, your license and service area in plain words, pages that load fast on a phone, and Search Console and your Business Profile connected the day it goes live. A fair shot at the searches that turn into estimates, not a guarantee.
Ready when you are
One call. Two weeks. Live.
Start with a free mockup of your homepage, or just call. Either way you get a straight answer and a written quote before anything costs you a dollar.
205-413-3135Hall Dev Work LLC is a registered business. Written quote first, half up front, and you see the finished site before the second half. What happens if you're not happy, or want to leave →