Industries · Marine repair
Websites for marine repair shops on the Gulf Coast, built for the busy season.
Outboard shops, mud-motor builders, boat dealers with a service bay, the mechanic who'll come to the dock. I build websites for marine repair shops around Mobile Bay and Pensacola that do the one thing your counter needs: sort the calls before they ring. A request form that asks for the boat, the motor and the problem. Your brands in plain text. When you'll call back. Where the ramp is.
What they search
A dead motor on a Friday is a very specific search.
Nobody types "marine services." They type the problem and the town. "Boat motor repair Daphne." "Outboard repair near me." "Mud motor repair Foley." "Lower unit repair Pensacola." "Boat winterizing Gulf Shores." "Mercury outboard service Mobile." Each of those is a different person, and each one deserves a page that answers it.
That's why I build one page per service instead of one long list. Outboard repair gets a page. Lower units, impellers and water pumps get a page. Mud motors and surface-drive work get a page if you do them. Fiberglass, electrical, trailer work, winterizing and spring commissioning, each on its own. Google ranks pages, not shops, so every service on its own page gets its own shot at the search. The full picture is on the local SEO page.
Brands matter here more than in most trades. Somebody with a Yamaha isn't calling a Mercury-only shop, and somebody searching "Suzuki outboard repair Biloxi" wants to see that word on the page. So your brands go in the text of the service pages, not just in a strip of logos.
What it needs
Six things a marine shop site has to carry.
- 1
A request form that asks the right questions
Boat make and model. Motor brand, horsepower and year. What it's doing. A photo. It comes to your phone as a text, so the tech knows what he's looking at before the trailer pulls in.
- 2
Brands you service, in words
Every brand you'll work on, listed in plain text on the service pages, and the ones you won't, so you're not fielding calls you'd rather not take.
- 3
Turnaround, stated up front
"Drop it off before 3 and you'll hear from me the next afternoon." A line like that on the page cuts the how-long-will-it-take calls. If you're three weeks out in May, the site can say so.
- 4
Mobile and dockside service
If you go to the boat, that's its own page: the towns and marinas you'll drive to, what you can fix on the water, and what has to come to the shop.
- 5
Winterizing and spring prep
Two seasonal pages that get their own searches every year. Fall: winterizing, shrink wrap, storage. Spring: commissioning, fuel, batteries, impellers. Text me a date and the seasonal offer goes on the front page.
- 6
How to find the shop
Written directions from the ramp and the highway, a map, the hours, and a photo of the front so they know they're at the right place with a trailer behind them.
How it works
From a form on their phone to a text on yours.
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They fill out the form
Boat, motor, problem, a photo, and the best time to call. Two minutes on a phone at the ramp.
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It lands on your phone as a text
Not in an inbox that gets checked on Friday. You see the make and the motor before you call.
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You call back knowing what it is
With the year and the horsepower in hand, you can quote the diagnostic, tell them what to bring, and book the slot.
See one built
Soldier Creek Outboard & Marine, a sample site.
Soldier Creek Outboard & Marine is a made-up shop. I built its site so a boat mechanic can see the whole thing working on a phone: the trust strip, the service list, a photo grid of shop work, the request form, the hours and ramp directions, and a call bar that stays under the thumb. There is no real company behind it and not one review on it, and that's deliberate. A sample has nobody to quote; yours will carry the Google reviews your customers actually wrote.
Want one like this for your shop? Get a free mockup of your homepage.
What it costs
The plan most shops land on: Standard.
For most marine repair shops the right plan is Standard: $2,700 to build, $200 a month, up to 10 pages. That covers a home page, a page for each service, a brands page, mobile service, the two seasonal pages, the request form and a page on how to find you.
A one-man mobile mechanic with three services fits Starter. A dealer with a parts counter, a used-boat inventory and two locations is Custom. If you want customers to book a drop-off slot online, that's the booking add-on at $400. Extra pages are $100 each, a logo is $300 if you need one, and ongoing local SEO after launch is $250 a month.
You pay half of the build to start and the other half once it's live, after you've clicked through the finished site yourself. The monthly runs a 6-month minimum from launch. Everything is on the pricing page, and the quote builder shows a ballpark before you ever pick up the phone.
Common questions
Shop owners ask me these.
Can the form ask for the boat and the motor?
Yes, and it should. Make, model, year, motor brand and horsepower, what it's doing, and a photo. If you only want the motor and a phone number, that's fine too.
I'm booked out for weeks in summer. Do I even want more calls?
You want better calls. A page that says "currently three weeks out on outboard work" and a form that gets the details up front means fewer people calling to ask how long, and more of the right jobs in the queue when the season turns.
Do I need a page for every marina I'll drive to?
No. One mobile-service page that names the towns and the water you cover, from Gulf Shores to Dauphin Island to Pensacola, does it for most shops. If you run a second shop in Gulfport or Biloxi, that town gets a real page of its own. I don't copy one page and swap the town name; Google sees through that.
Can customers text me instead of calling?
Yes. A "Text me" button sits next to the call button, and the request form lands on your phone as a text too, photo included.
Will the site get me ranked?
Nobody can promise you a ranking, and I won't. What I do is build the site so Google can read it: a page for each service with your brands and towns written into it, pages that load quickly on a phone at the ramp, and a hookup to Search Console and your Business Profile the day it goes live. That earns a real shot at the searches that bring in work; it isn't a guarantee.
Ready when you are
One call. Two weeks. Live.
Start with a free mockup of your homepage, or just call. Either way you get a straight answer and a written quote before anything costs you a dollar.
205-413-3135Hall Dev Work LLC is a registered business. Written quote first, half up front, and you see the finished site before the second half. What happens if you're not happy, or want to leave →